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Braindriven Optimizer

– BORN TO SUPERCHARGE YOUR VISUALS – 

UPLOAD YOUR DESIGN

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Higher conversion-rate

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Improved CTR

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Reduced bouncings

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Minimize campaign costs

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Optimize the ROI of your visuals

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Image Analysis

ATTENTION-MAP

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Find out where the eyes of your customers go to when they see your visual.

Eye-tracking has several advatages for your marketing activities:

– Discover which areas of your creatives are well seen by potential customers

– Find out what potential customers won´t see

– Improve your creatives so that potential customers will see & remember the most important elements clearly

Eye-tracking is used already by many company for years as it is very useful in finding possible improvements in ads, the website or other creatives like videos. But usually, it costs a lot money and need weeks to get the results of an eye-tracking study. Our Software which is based on artificial intelligence can deliver an eye-tracking heatmap within a few hours and for much less costs than an original study.

GAZEPLOT

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Find out which elemets of your design will be recognized first, second, third, …

The gaze plot shows the order in which your potential customers see the elements of your visual. It is useful to identify what they see within the first 2,5 seconds – e.g. before they continue scrolling or reading other content. 

And you can find out whether the flow of the customer gazes has a logical order. One example for a logical order is to see the product first, then the heading & content second and third the call-to-action-button. So customers understand the main important information about your solution before they see the call-to-action button.

 

DESIGN SCORES

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Find out how good customer will remember & understand the essential information of your visual.

Colorful – this score shows how colourful & exciting your visual is. There is no true or false to this score. That depends on your target customers. 

Clear – this score measures the clearity of your visual. It shows how clear and memorable the presented information are. 

Balanced – this score shows how symmetrical & harmonic your visual is. It should be over 60 but also depends on your target customers and their emotional needs. 

 

AREAS OF INTEREST

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Find out which area gets how much of the customer´s attention.

Areas of interest show how much of customer´s attention is going to a specific area. It is possible to create this area individualy and therefore for every element of a creative. With the AOIs you can get exact data on how much attention customers spent for example to your call-to-actions, logos or other main aspects of the creative. If it is not like you want to have it you can change the creative specifically and measure it again with the AOIs. The value is the probability of having a visual fixation within first 3-5 seconds inside the specific AOI region.

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Video Analysis

ATTENTION-MAP

LEARN MORE

Find out where the eyes of your customers go to when they see your visual.

Eye-tracking has several advatages for your marketing activities:

– Discover which areas of your creatives are well seen by potential customers

– Find out what potential customers won´t see

– Improve your creatives so that potential customers will see & remember the most important elements clearly

Eye-tracking is used already by many company for years as it is very useful in finding possible improvements in ads, the website or other creatives like videos. But usually, it costs a lot money and need weeks to get the results of an eye-tracking study. Our Software which is based on artificial intelligence can deliver an eye-tracking heatmap within a few hours and for much less costs than an original study.

Clarity

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Find out how “clear” which means memorable the given information through your design are.

The clarity score shows how clear and memorable your marketing message is. It can be tested and measured by showing the creative to people shortly and asking them afterwards what they remember. The clarity is high when many people remember the same elements in the creative and also the main message of it. It is low, when many people will remember different aspects and details. Usually, the goal of an creative is to have a high clarity which means that potential customers will understand and remember it easily.

Cognitive Demand

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Find out how difficult it is for the brain of your customers to process the given information through your design.

The cognitive load theory is something we know from neuroscience: The higher the cognitive load of an creative is the more likely is the chance that our brain reject to think about the creative. That happens unconsious which means is the cognitive load too high, potential customers will not pay much attention to your creative and also won´t remember it. Therefore, it is important to use creatives with a low to moderate cognitive load.

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How it works

1

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Upload

Upload your design to our system. You can upload screenshots of your website, ads, videos, photos of your point-of-sale and more.

2

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Analysis

Our Software will analyse your designs within 24hours. Usually, an eye-tracking study needs several weeks.

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Results

We send you the analysis in a PDF-report via e-mail. They include all the analysis & scores which we described above for an image or a video. 

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Pricing

STARTER

192,- annually

16,- monthly

*all prices in EUR

24 Credits / Analyzes

Images
+ Attention-Map
+ Gazeplot
+ Design-Scores
+ Areas of Interest

Videos
+ Attention-Map
+ Clarity
+ Cognitive demand

Service
+ Analyzes within 24h
+ Support (DE/ ENG)

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FREELANCER

360,- annually

30,- monthly

*all prices in EUR

60 Credits / Analyzes

Images
+ Attention-Map
+ Gazeplot
+ Design-Scores
+ Areas of Interest

Videos
+ Attention-Map
+ Clarity
+ Cognitive demand

Service
+ Analyzes within 24h
+ Support (DE/ ENG)

START NOW

BUSINESS

1.200,- annually

100,- monthly

*all prices in EUR

240 Credits / Analyzes

Images
+ Attention-Map
+ Gazeplot
+ Design-Scores
+ Areas of Interest

Videos
+ Attention-Map
+ Clarity
+ Cognitive demand

Service
+ Analyzes within 24h
+ Support (DE/ ENG)

START NOW

INDIVIDUAL

Let’s talk

Unlimited / Individual

Images
+ Attention-Map
+ Gazeplot
+ Design-Scores
+ Areas of Interest

Videos
+ Attention-Map
+ Clarity
+ Cognitive demand

Service
+ Analyzes within 24h
+ Support (DE/ ENG)

± Account Manager
± Regular Consulting

*1 Credit = Analysis of 1 image or 15 sek. Video. We can analyse videos until a length of 5 minutes. 

FREE TRIAL

(2 Credits – 30 DAYs)

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(15-30 Minutes Showcase)

Advantages

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Science Based

The software is built on scientific publications and leading neuroscience expertise

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Highly Precise Artificial Intelligence

The software has been trained with the result of thousands of studies and is more than 91% accurate

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Affordable Subsciption

Using the software is very affordable – especially compared to long & expensive eye-tracking studies

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Various Possibilities To Use

There are many possibilities how to use the software: It can analyze almost every image & video

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Use Cases

Better website performance

Test different versions of your website & find out which works best.

Better branding campaign performance

Find out whether your brand will be remembered well enough.

Better social media campaign performance

Compare whether your audience recognizes your ads well.

Better video campaign performance

Proof whether your audience is concentrating on the most important elements.

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Any Questions? Please contact us – we love to help!