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Braindriven Optimizer

– BORN TO SUPERCHARGE YOUR VISUALS – 

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Higher conversion-rate

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Improved CTR

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Reduced bouncings

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Minimize campaign costs

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Optimize ROI of visuals

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Features

Eye-tracking Heatmap

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Find out where the eyes of your customers go to when they see your visual.

Eye-tracking has several advatages for your marketing activities:

– Discover which areas of your creatives are well seen by potential customers

– Find out what potential customers won´t see

– Improve your creatives so that potential customers will see & remember the most important elements clearly

Eye-tracking is used already by many company for years as it is very useful in finding possible improvements in ads, the website or other creatives like videos. But usually, it costs a lot money and need weeks to get the results of an eye-tracking study. Our Software which is based on artificial intelligence can deliver an eye-tracking heatmap within a few hours and for much less costs than an original study.

Fog Map

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Find out which elemets of your design will be recognized – and also which not.

The fog map shows how potential customers regocnizes your creative and what they will remember. It is based on the results of the eye-tracking prediction. Its advantage is the clear presentation on what a customer will not see and therefore not remember. it is perfect to proof whether a call to action or logo is presented well enough or needs to get more of the customers attention.

Cognitive Demand

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Find out how difficult it is for the brain of your customers to process the given information through your design.

The cognitive load theory is something we know from neuroscience: The higher the cognitive load of an creative is the more likely is the chance that our brain reject to think about the creative. That happens unconsious which means is the cognitive load too high, potential customers will not pay much attention to your creative and also won´t remember it. Therefore, it is important to use creatives with a low to moderate cognitive load.

Clarity

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Find out how “clear” which means memorable the given information through your design are.

The clarity score shows how clear and memorable your marketing message is. It can be tested and measured by showing the creative to people shortly and asking them afterwards what they remember. The clarity is high when many people remember the same elements in the creative and also the main message of it. It is low, when many people will remember different aspects and details. Usually, the goal of an creative is to have a high clarity which means that potential customers will understand and remember it easily.

Areas of Interest

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Find out which area get how much of the total attention of a customer.

Areas of interest show how much of the overall attention (100%) is going to a specific area. It is possible to create this area individualy and therefore for every element of a creative. With the AOIs you can get exact data on how much attention customers spent for example to your call-to-actions, logos or other main aspects of the creative. If it is not like you want to have it you can change the creative specifically and measure it again with the AOIs.

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Use Cases

Better website performance

Test different versions of your website & find out which works best.

Better branding campaign performance

Find out whether your brand will be remembered well enough.

Better social media campaign performance

Compare whether your audience recognizes your ads well.

Better video campaign performance

Proof whether your audience is concentrating on the most important elements.

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Advantages

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Science Based

The software is built on scientific publications and leading neuroscience expertise

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Highly Precise Artificial Intelligence

The software has been trained with the result of thousands of studies and is more than 91% accurate

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Affordable Subsciption

Using the software is very affordable – especially compared to long & expensive eye-tracking studies

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Various Possibilities To Use

There are many possibilities how to use the software: It can analyze almost every image & video

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How it works

1

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Upload

Upload your design to our system. You can upload screenshots of your website, ads, videos, photos of your point-of-sale and more.

2

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Analysis

Our Software will analyse your designs within 24hours. Usually, an eye-tracking study needs several weeks.

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Results

We send you the results via e-mail. They include a predictive eye-tracking heatmap, a fog map, a score for the cognitive demand of your design and a clarity score.

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Pricing

BASIC

annually

80,- / month

monthly 95,-

*all prices in EUR

15 Credits

+ Eye-Heatmap
+ Cognitive Load score
+ Clarity score

+ Analyses within 24h
+ Support (DE/ ENG)

FREE TRIAL

MONTHLY PLAN TRIAL

Medium

annually

120,- / month

monthly 145,-

*all prices in EUR

30 Credits

All BASIC features

FREE TRIAL

MONTHLY PLAN TRIAL

Large

annually

160,- / month

monthly 195,-

*all prices in EUR

60 Credits

All BASIC feautres

FREE TRIAL

MONTHLY PLAN TRIAL

INDIVIDUAL

let’s talk

Unlimited Credits

All BASIC features

± Areas of Interest
± Account Manager
± Regular Consulting

FREE TRIAL

CONTACT US

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Any Questions? Please contact us – we love to help!