Program
Monday (7th June)
Neuromarketing in your daily business
course 1
(9am – 1pm CET)
Neuromarketing fundamentals – neural methods and how to use them
Neuromarketing is an interesting discipline which connects the findings of neuroscience with the practice of marketing. Its underlying question is: “How can we use scientific knowledge about the brain and people’s minds to optimise marketing activities?”
This course will teach you the basics of neuromarketing, as well as specific methods, like the limbic map, how they work and how to apply them.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Niklas Le Fevre
Braindriven-Marketing
Website
Niklas is Co-founder and head of marketing at Braindriven-Marketing. Neuromarketing has always been an interest of his and he has continuously focused on learning and applying its knowledge throughout his career. During and after his degree in economics he has worked in the marketing departments of different companies, acquiring a lot of practical experience and deepening his marketing knowledge.
Since founding Braindriven-Marketing, combining the neuromarketing discipline with a data-driven approach, he and his team have organised the Neuromarketing Conference 2020 and now the International Neuromarketing Days 2021. Niklas is looking forward to welcoming you in this course about the Neuromarketing Basics and sharing his knowledge with you.
This course is about the fundamentals of neuromarketing and how they are used in the customer journey. It is designed for all people who are working in marketing & sales. It is focused on online marketing.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
course 2
(2pm – 6pm CET)
How to use Neuromarketing in the customer journey
What happens in a customers mind when they make their final decision to purchase your product? How and when do they actually make the decision? Neuromarketing can help answer these questions.
During this course you will learn, why customers buy and how they are influenced by neural stimuli during the customer journey. Using this knowledge you can enhance your own customer journey, boosting your conversion rates.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Raquel Fructos
The Smart Bubble
Website
Raquel, known as neurorachel, is a marketing and neuromarketing expert since 2005 and CEO of The Smart Bubble, a neuromarketing agency.
At the agency, she develops neuromarketing studies applied to digital and communication strategies. As a digital international consultant, she has guided plenty of national and international companies through the branding process in order to create their brands.
She enjoys creating gastronomical concepts and focuses her work on neurobranding and sensitive marketing.
Her mission consists on “democratizing neuromarketing as a new growth hacking tool”.
This course is about the fundamentals of neuromarketing and how they are used in the customer journey. It is designed for all people who are working in marketing & sales. It is focused on online marketing.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
Tuesday (8th June)
More conversions through Neuromarketing
course 1
(9am – 1pm CET)
Conversion optimisation through Neuromarketing
Modern conversion optimisation is more than just A/B-testing. It is necessary to understand why customers convert and what triggers their behaviour. Neuroscience as well as psychology help to understand this process.
In this course, you will learn how to use neuromarketing to optimise the conversion rate of your shop or website.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Adriana González Gil
Sfera Business
Website
Adriana is a marketing and neuromarketing expert from Venezuela with experience as researcher and professor of neuromarketing at the Polytechnic University of Valencia in Spain, and as Head of Neuromarketing Research at Sfera Business in Bucharest. She has collaborated in Neuromarketing consulting projects for companies of industrial sectors such as fashion, food, cosmetic and 1st division professional football, all oriented to increasing sales in online and off line channels. She also has her own marketing agency in Spain with clients in Europe and USA.
This course is about conversionoptimization with neuromarketing. It is designed for all people who are working in marketing and focused on online marketing but also suitable for print, or point-of-sales marketing.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
course 2
(2pm – 6pm CET)
How to present USPs efficiently
and effectively
Unique Selling Points (USP) are essential to selling products and services. Customers need to understand why your product suits them better than similar ones. But how do you present your USPs in a way customers understand easily and quickly? How do you create a memorable USP that will improve your conversion rate?
In this course, you will learn simple and practical behavioural psychology & neuroscience fundamentals that help you craft the perfect USP.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Philip Jordanov
neurofied.com
Website
Philip Jordanov is a cognitive neuropsychologist lecturing at various universities on behavioural psychology and neuroscience in consumer and organisational behaviour. He’s also head of behavioural science at Neurofied, where he helps organisations apply insights from behavioural psychology and neuroscience.
This course is about how to present product features – especially USPs. It is designed for all people who are working in marketing, sales or communication. It is focused on online marketing & communication but also interesting for print, packaging design or other offline channels which can be used to present product features.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
Wednesday (9th June)
Efficient communication through Neuromarketing
course 1
(9am – 1pm CET)
Successful storytelling – How customers understand & remember
There is a lot of information that customers should understand and remember: Your companies purpose, what you offer and what makes it unique. We all love a good story and because of that, good storytelling is uniquely positioned to help convey all this information in a way, that lets your customers truly remember. Using storytelling correctly and activating multiple areas of the brain is 22 times more efficient than just listing off the main facts.
In this course, you will learn how to use storytelling efficiently to improve your customer’s understanding of all the important information – making yourself truly memorable.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Mischa Vollmann
STRAIGHT FORWARD MARKETING
Website
Mischa is the founder and owner of STRAIGHT FORWARD. He completed his studies in event management and German. His motivation is to create a world in which people are fulfilled and motivated to work and live the way that THEY want to. His passion is purpose-driven marketing. Because people don’t buy what we do, they buy why we do it. In combination with a holistic content marketing strategy, Mischa helps his partners to reach the people they really want to reach. Storytelling and similar methods are essential tools for the success of his work.
This course is concepted for all people who are working in marketing, sales and communication. It is focused on how storytelling can be used in the customer communication.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
course 2
(2pm – 6pm CET)
How to use individual realities & mindsets in communication
Sometimes we use the same words but seem to talk in different languages. How we understand words and information depends on our attitudes and our individual reality. This is why people have different opinions about what success is, who they trust, or what makes them happy – and, importantly, what they want to buy or consume.
Therefore, we obviously want to speak the same language as our customers, to connect with them, and to convince them to work with us or purchase our products and services. But do we actually communicate in a way that our customers understand?
In this course, you will learn to use the model of the 6 mindsets of developmental psychology, to recognise your and your customers’ attitudes, and how to pinpoint potential for improvements in your communication. This can help improve your customer relationships and brand identification and, as a result, raise not just conversions but also long-term potential.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Bent Neumann
Mindset matters
Website
As a coach and management consultant, Bent helps daily in change processes with companies, leaders and private individuals who are seeking for meaning in their life from a wide variety of industries and branches. For 10 years he has been accompanying people, teams and companies in developing their mindset and thus increasing their success, communication, well-being and more. Important is always to recognize of one’s own or collective inner truths, boundaries and contradictions. Seeing them is key to actually change ones or collective behavior.
Bent built a start-up himself for 5 years and led up to 60 people, then worked as a management consultant for 3 years and is now self-employed. His professional experienxe is complemented by scientific findings from educational science and psychology.
This course is about how to deal with personalities of people in marketing & communication. It is designed for all who are working in marketing or communication. It is focused on online marketing and therefore the communication to customers but can improve the internal communication in your company as well.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
Thursday (10th June)
Neuromarketing in B2B-Marketing
course 1
(9am – 1pm CET)
Basic methods in B2B Marketing
How do we use neuromarketing to improve our B2B marketing activities? There are different methods which we can use to analyse how our customers think and how we can speak their language.
In this course, you will learn what neuromarketing is and how you can apply its techniques for your B2B marketing activities. Because neurology and psychology are as important in B2B marketing as in B2C.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Sabrina Lehmann
red pepper
Website
Sabrina is a branding and neuromarketing expert who has been working as a brand strategist at red pepper since 2010. At the agency, she focuses her work on neurobranding to close the gap between business strategy and emotionally captivating brands – for customers as well as for employees. She started specializing in this human centered field of expertise during her studies of economics and marketing. Whereas she continues to develop holistic brand positioning scenarios as well as communication strategies for companies from very different industries, she is loves creating inspiring brands in complex B2B-environments. As an experienced business trainer, she has guided various companies through participatory branding processes from the very first idea until the internal and external roll-out.
Many people think neuromarketing is only for b2c-marketing. But this course will show you that it is also useful in b2b-marketing. So, the course is concepted for all people who are working in b2b marketing, sales & communication.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
course 2
(2pm – 6pm CET)
How to use Neuromarketing in the world of (B2B)-Social Media
Digital visibility and a digital presence have become indispensable for companies. This includes any businesses in the B2B segment. We can expand our customer base through social media platforms with the help of the right methods and procedures. It is possible to build up real relationships with our target groups and optimise our brand image.
In this course, you will learn what role neuromarketing plays on social media and how you can use this knowledge directly and without high marketing costs in your industry. We compare the potential of different platforms, evaluate current trends and methods and analyse individual case studies.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Cassandra Andruszko
CASMEDIA
Website
Cassandra, founder of “Casmedia”, has been collecting practical experience in social media management through national and international social media projects since 2015. Furthering her knowledge with a master’s degree in market- and advertising psychology, she has added an in-depth knowledge of neuromarketing to her skillset and established her social media agency “Casemdia” in 2019. She and her team advise and support companies regarding digital networking and communication on social media platforms such as LinkedIn, Instagram and Facebook. Together with the client they conceptualise the client’s digital communication as well as social media strategy and continue their support throughout the implementation process. During this time the client is trained in relevant aspects and Cassandra assists as a personal coach.
This course is about how to use neuromarketing in social media – especially in the b2b-area. So, it is designed for all people who are working in social media management, b2b-marketing or both.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
Friday (11th June)
Neuromarketing in internal communication
course 1
(9am – 1pm CET)
The strength of corporate values & how to make them perceptible
Many companies have core values. But often they are no more than fine-sounding words on posters or in some company brochures. So how do we successfully communicate values? How do we make intrinsic values visible that clarify the “how”, “why” and “wherefore” of companies? How can corporate values be identified and implemented in the organisation? And how can a company make values “perceptible”?
This course will give you answers to these questions and teach you how corporate values create meaning and identification.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Britta Korpas
SHORT CUTS
Website
Britta Korpas has been working as a creative director for many years and develops corporate presences that work both internally and externally. She designs and leads workshops on brand positioning and corporate culture, develops corporate designs and marketing concepts with companies and supports teams in finding their values. She is also a systemic organisational consultant and loves to change the perception of realities.
This course is about how company values can improve customer as well as employee loyalty. It is designed for all people who are working in marketing or internal communication.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
course 2
(2pm – 6pm CET)
Neuroleadership – How Neuroscience improves your leadership
Most enterprises are facing huge challenges from increasing dynamics in digitalisation and the growing complexity of processes. They experience the limits of their long-practiced management and leadership patterns. Employees and teams are urged to more and more intellectual performance, creativity, communication and personal engagement.
With the help of neurobiology and brain research we are able to describe the boundary conditions for a changing company and work culture in order to enable employees to fully develop their intellectual and creative potential, giving them the ability to respond to this appreciation through smart and innovative solutions.
In this course, you will learn how neuroscience can improve leadership as well as internal communication in your company.
Language: English
Platform: Zoom
Structure: 3h content + 1h moderated networking
Jan van de Vyver & Thomas Röttgen
context-team GmbH
Jan van de Vyver. As a linguist and a social psychologist brought up and educated in different countries Jan learned through intercultural experience and through his academic training how much psychology and applied neuroscience can enrich management and leadership today. He is an experienced leader as well as speaker.
Thomas Röttgen. His university education in business administration & forestry as well as many years in management positions in several companies showed him how to manage and lead. Having experienced the difficulties of it his subsequent training in applied neuroscience taught him how to lead a company as well as teams and employees from different perspectives and attitudes.
This course is for all people who want to know how neuroscience and neuromarketing can improve their leadership. It is for actual leaders or those who want to become any kind of leader. But it is also interesting for everybody who works in the area of the internal communication within a company.
— Intensive training (3h)
— Small groups (max. 50 participants)
— Interactive Questions & exercises
— Practical examples
— 1h moderated networking to get to know each other
COURSE ADVANTAGES
Small Groups
There is a maximum size of 50 participants for each course. This is to enable interactive learning and the possibility to answer upcoming questions.
Networking included
There is 1 hour of moderated networking included in every course. So after the learning participants can get to know the other attendees of the course.
Interactive training
There will be interactive questions & exercises in every course to understand the topic better and have fun by attending the course. In addition, many practical examples will be given.
Online & Safe
The courses will be online to keep everybody safe. Zoom will be used to enable interactivity and moderated networking after each course.