Speaker

Niklas is Co-founder and head of marketing at Braindriven-Marketing. Neuromarketing has always been an interest of his and he has continuously focused on learning and applying its knowledge throughout his career. During and after his degree in economics he has worked in the marketing departments of different companies, acquiring a lot of practical experience and deepening his marketing knowledge.

Since founding Braindriven-Marketing, combining the neuromarketing discipline with a data-driven approach, he and his team have organised the Neuromarketing Conference 2020 and now the International Neuromarketing Days 2021. Niklas is looking forward to welcoming you in this course about the Neuromarketing Basics and sharing his knowledge with you.

Raquel, known as neurorachel, is a marketing and neuromarketing expert since 2005 and CEO of The Smart Bubble, a neuromarketing agency.

At the agency, she develops neuromarketing studies applied to digital and communication strategies. As a digital international consultant, she has guided plenty of national and international companies through the branding process in order to create their brands.

She enjoys creating gastronomical concepts and focuses her work on neurobranding and sensitive marketing.

Her mission consists on “democratizing neuromarketing as a new growth hacking tool”.

Philip Jordanov is a cognitive neuropsychologist lecturing at various universities on behavioural psychology and neuroscience in consumer and organisational behaviour. He’s also head of behavioural science at Neurofied.com, where he helps organisations apply insights from behavioural psychology and neuroscience.

Mischa is the founder and owner of STRAIGHT FORWARD. He completed his studies in event management and German. His motivation is to create a world in which people are fulfilled and motivated to work and live the way that THEY want to. His passion is purpose-driven marketing. Because people don’t buy what we do, they buy why we do it. In combination with a holistic content marketing strategy, Mischa helps his partners to reach the people they really want to reach. Storytelling and similar methods are essential tools for the success of his work.

As a coach and management consultant, Bent helps daily in change processes with companies, leaders and private individuals who are seeking for meaning in their life from a wide variety of industries and branches. For 10 years he has been accompanying people, teams and companies in developing their mindset and thus increasing their success, communication, well-being and more. Important is always to recognize of one’s own or collective inner truths, boundaries and contradictions. Seeing them is key to actually change ones or collective behavior.

Bent built a start-up himself for 5 years and led up to 60 people, then worked as a management consultant for 3 years and is now self-employed. His professional experienxe is complemented by scientific findings from educational science and psychology.

Sabrina is a branding and neuromarketing expert who has been working as a brand strategist at red pepper since 2010. At the agency, she focuses her work on neurobranding to close the gap between business strategy and emotionally captivating brands – for customers as well as for employees. She started specializing in this human centered field of expertise during her studies of economics and marketing. Whereas she continues to develop holistic brand positioning scenarios as well as communication strategies for companies from very different industries, she is loves creating inspiring brands in complex B2B-environments. As an experienced business trainer, she has guided various companies through participatory branding processes from the very first idea until the internal and external roll-out.

Cassandra, founder of Casmedia, has been collecting practical experience in social media management through national and international social media projects since 2015. Furthering her knowledge with a master’s degree in market- and advertising psychology, she has added an in-depth knowledge of neuromarketing to her skillset and established her social media agency “Casemdia” in 2019. She and her team advise and support companies regarding digital networking and communication on social media platforms such as LinkedIn, Instagram and Faceboook. Together with the client they conceptualise the client’s digital communication as well as social media strategy and continue their support throughout the implementation process. During this time the client is trained in relevant aspects and Cassandra assists as a personal coach. 

As a linguist and a social psychologist brought up and educated in different countries Jan learned through intercultural experience and through his academic training how much psychology and applied neuroscience can enrich management and leadership today. He is an experienced leader as well as speaker.

His university education in business administration & forestry, as well as many years in management positions in several companies, showed him how to manage and lead.  Having experienced the difficulties of it his subsequent training in applied neuroscience taught him how to lead a company as well as teams and employees from different perspectives and attitudes.