Training
Neuromarketing & Psychology for Marketers
2 Days
10 Topics
100+ Learnings
Contents
Day 1: Neuromarketing
This is neuromarketing:
How does our brain reacts to external stimuli like marketing information?
One goal of neuromarketing is to understand how people process information. And of course to use that knowledge to optimize our marketing activities.
At day 1 you will learn:
1. Neuromarketing fundamentals
✅What is Neuromarketing?
✅How and where can it be used?
✅How does people process information?
2. Emotional targeting & bonding
✅ What are emotions & motivations? Why are they that important in marketing?
✅ Which emotions & motivations are important for your target group?
✅How to raise specific emotions?
3. Attention-patterns & Neurotracking
✅Why is attention important?
✅How can we track it easily?
✅Which attention-patterns exist?
✅How can we influence the attention of people?
4. Memory types & "brainfriendly" communication
✅ How to deal with LANGUAGE
✅How to use STORYTELLING
✅Why SYMBOLS are useful
✅How to use different SENSES in marketing
5. More conversions through neuromarketing
✅What did we learned?
✅How can we make more conversions through this knowldege?
Day 2: Psychology In Marketing
This is psychology for marketers:
How does people decide & behave based on information they got?
The goal is to understand how people make decisions like purchases, clicks or similar. And to use this knowledge to communicate more efficiently to potential customers.
At day 2 you will learn:
1. Psychology fundamentals
✅What is psychology in marketing?
✅How does it differ from Neuromarketing?
✅Where can we use psychology in marketing & communication?
2. Behavioral patterns & neuropsychology
✅behavioral patterns which helps us in marketing
✅Nudging – possibilities to optimize the marketing efficiency through behavioral science.
3. How people make decisions
✅ How people make decisions (clicks, searches, purchases)?
✅How we can influence decisions through marketing
4. Psychological targeting
✅Why campaigns based on psychological data are mostly more efficient then those which run with demographical data.
✅Possibilities for efficient psychographical targeting.
5. More conversions through psychology
✅What did we learned?
✅How can we make more conversions through this knowldege?
Next Training
Training
Date
Location
Day 1: Neuromarketing
Day 2: Psychology For Marketers
14th November 2023 | 9 am – 5 pm
15th November 2023 | 9 am – 5 pm
Online (via Zoom)
Online (via Zoom)
Day 1: Neuromarketing
14th November 2023 | 9 am – 5 pm
Online (via Zoom)
&
Day 2: Psychology For Marketers
15th November 2023 | 9 am – 5 pm
Online (via Zoom)
Advantages
Essential Knowledge
You will learn tips & tricks for the unconscious communication in general. They can be used in several marketing channels.
Practical Relevance
You will learn methods & effects which can have a high impact on the success of activities in marketing and communication in general.
Small Groups
The trainings take place in small groups (5-15 participants) to ensure a comfortible learning experience for all.
Interactive
To learn as efficient as possible, the training is interactive with several possibilities to get involved and ask questions.
Next Training
Training
Date
Location
Day 1: Neuromarketing
Day 2: Psychology For Marketers
14th November 2023 | 9 am – 5 pm
15th November 2023 | 9 am – 5 pm
Online (via Zoom)
Online (via Zoom)
Day 1: Neuromarketing
14th November 2023 | 9 am – 5 pm
Online (via Zoom)
&
Day 2: Psychology For Marketers
15th November 2023 | 9 am – 5 pm
Online (via Zoom)
YOU HAVE QUESTIONS?
Or want to get further information before booking?
Text us:
Frequently Asked Questions
Is neuromarketing useful in the b2b environment?
Isn’t B2B marketing all about logical facts that have nothing to do with the subconscious?
No! B2B marketing is also about people and their decisions are much less logical than we think.
Therefore, this training is useful for both employees from B2B as well as B2C marketing.
Can the knowledge be applied in practice?
This training is not about becoming a neuroscientist or a psychologist – it is mainly about the practical application of the knowledge in marketing.
You will learn the theoretical basics but above all through many practical examples how to use this knowledge. To ensure this, we use neurodidactics.
How do I get my access data for the training?
You will receive the access data from us by e-mail 14 days before the event. If you have not received an email up to 7 days before the event, please contact us at info@braindriven-marketing.com
WILL THERE BE A CERTIFACTE OF PARTICIPATION?
Yes, all participants get a certificate of participation after the training and also access to the training materials.